Who We AreWe are a team that through the years has learned the importance of discipline, persistence, and a healthy dose of patience. And we’ve learned how to make each other better. We are humbled daily at the important role our clients allow us to serve in their lives.“FORM Wealth Advisors was founded on the belief that the true value of this profession is in becoming not only a trusted advisor and planner, but in being a client's advocate for a life well lived.”- Luke Kuchenberg, CFP® Our Team Tyson Ray, CFP® CEO, Founding Partner FORM Wealth, Senior Wealth Advisor RJFS Luke Kuchenberg, CFP®, CPWA® Founding Partner FORM Wealth, Senior Wealth Advsior RJFS Judy Moser Office Administrator DeAnna Miller, AWMA® Client Advisor Kim Cochenour Marketing & Concierge Manager Olivia Peters Client Associate Sarah Johnson Office Administrator Ann Baer Office Manager - Middleton Christine Hayward, MBA, CIS Wealth Advisor Jake Stilling Business Manager Joann Fritz, CFP® Senior Client Advisor Katie Stecker Office Administrator Michael DaSilva Branch Associate Awards & Recognition 2020-2018 Forbes Best-In-State Wealth 2020-2018 Forbes Best-In-State Wealth AdvisorsTyson Ray, CFP® and co-founder of FORM Wealth Advisors, has been named to Forbes 2020 list of Best-In-State Wealth Advisors. An important award has been bestowed upon Lake Geneva-based FORM Wealth Advisors, co-founded by Tyson Ray and Luke Kuchenberg, CFP® with the inclusion of Tyson Ray on the Forbes 2020 list of Best-In-State Wealth Advisors. This is the third year in a row that Tyson has been named to the Best-In-State list. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of 32,000 advisors nominated by their firms, just over 4,000 received the award, 63 were from the state of Wisconsin, and Tyson Ray is the only wealth advisor from Walworth, Rock and Kenosha counties to be included. Neither Forbes nor SHOOK receive a fee in exchange for rankings. This ranking is not indicative of the advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award.2020 -2005 Chairman’s Council Advisor2020 Chairman's Council PR Tyson Ray(LAKE GENEVA, WI.) - Tyson J. Ray, Founding Partner and Certified Financial Planner™ professional at FORM Wealth Advisors, located at 431 Geneva National Ave S, Lake Geneva, was recently named a member of the 2020 Chairman’s Council. Chairman’s Council honors are presented only to those financial advisors who have demonstrated an unparalleled commitment to personal service and professional integrity. Members of the Chairman’s Council represent the top echelon of the firm’s financial advisors. Membership is based on prior fiscal year production and re-qualification is annually required. CFP® | CERTIFIED FINANCIAL PLANNER™ Certified Financial Planner Board of Standards, Inc., owns the certification marks above, which it awards to individuals who successfully complete initial and ongoing certification requirements.Ray, who joined Raymond James in 2014, has more than 20 years of experience in the financial services industry. He, along with Luke Kuchenberg, CFP®, founded FORM Wealth Advisors so they could offer their clients high quality, personalized financial services. Their passion is to help build, manage, and preserve the wealth of their clients by building relationships that transcend money. As a coach, teacher and advocate, they are focused on helping their clients live better. Through predictive planning and proprietary strategies, they seek to free clients from day-to-day investment decisions. FORM’s proactive care approach is a highly personalized, relationship-based, team effort.FORM Wealth Advisors is independent of Raymond James Financial Services and is not a registered broker/dealer. Securities are offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through Raymond James Financial Services Advisors, Inc. For more information on FORM Wealth Advisors, go to (http://www.formwealth.com) or call 262.686.3005 About Raymond James Financial, Inc.Raymond James Financial Services, Inc., is a financial services firm supporting more than 4,300 independent financial advisors nationwide. Since 1974, Raymond James Financial Services Inc., member FINRA/SIPC, has provided a wide range of investment and wealth planning related services through its affiliate, Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. Both broker/dealers are wholly owned subsidiaries of Raymond James Financial, Inc. (NYSE-RJF), a leading diversified financial services company with approximately 7,900 financial advisors throughout the United States, Canada and overseas. Total client assets are $824 billion*.*As of 6/30/2019. Past performance is not indicative of future results.(October 16, 2017) - Tyson J Ray, Founding Partner and CERTIFIED FINANCIAL PLANNER™ of FORM Wealth, 431 Geneva National Ave S, Lake Geneva, was recently named a member of the 2018 Chairman’s Council. Chairman’s Council honors are presented only to those financial advisors who have demonstrated an unparalleled commitment to personal service and professional integrity. Members of the Chairman’s Council represent the top echelon of the firm’s financial advisors, which is a privilege limited to a select few.Membership is based on prior fiscal year production. Re-qualification is required annually. The ranking may not be representative of any one clients's experience, is not an endorsement, and is not indicative of advisor's future performance. No fee is paid in exchange for this award/rating.2017 Nearly 800 Volunteer for a Worthy Cause April 17, 2017Lake, Geneva, WI – Children’s World Impact would like to thank FORM Wealth of Lake Geneva, for their organization and support of the 2017 CWIRead More2016 FORM Wealth Raises Funds for Children’s World Impact to Build a School in Haiti September 1, 2016Children’s World Impact thanks FORM Wealth for their sponsorship of the annual golf tournament held August 15, 2016, in Lake Geneva, WI. FORMRead More 2015 Badger High School Wall of Success (September 25, 2015) Tyson Ray was named to the Badger High School Wall of Success in recognition of his personal achievements and for his efforts to help others. At a young age, Ray became a vice president of A.G. Edwards, the fifth largest financial firm in the U.S. In 2005, he established the FORM Wealth Management Group. Ray is also recognized for his philanthropic giving. He created the Ray Foundation which donated funds toward the adoption of inner city Chicago orphans. He funded humanitarian work in a handicapped orphanage in Turkey and raised $100,000 for the Agape House for teenage girls in Walworth. In addition, his foundation has funded medical care for 100 orphans at the House of Hope in Haiti and continued their medical care. In 2011 the Ray Foundation became Children’s World Impact, raising funds to build a school in Haiti, helping to build playgrounds and training teachers. The charity also bags meals for areas struck by famine and for the hungry in Haiti, Africa and even here in Walworth County. The “Wall of Success” program honors outstanding graduates of Badger High school, as well as Genoa City High School and Lake Geneva High School. By honoring distinguished graduates, they seek to identify and honor models of success for student to admire and emulate. The program demonstrates to students the relationship between the education they receive at Badger High School and success in life. 2014 Top 40 under 40 Independent Financial Advisors in the US Tyson was named to REP. Magazine’s 2015 list of the Top 50 NextGen Independent Advisors under the age of 40 in the United States.3 This award is given annually to acknowledge the top 40 financial advisors under the age of 40 ranked by assets under management. This exceptional achievement is testament to the hard work carried out by dedicated Advisors over the past year.Advisors on the Top NextGen Independent Broker/Dealer Advisors list are ranked exclusively by total assets under management. To be eligible, advisors had to be under the age of 40 as of Jan. 1, 2015. Nominations are solicited from the top 30 IBDs by headcount, sourced from Cerulli Associates. REP. magazine and WealthManagement.com do not receive any compensation from financial advisors, participating firms and affiliates, or the media in exchange for rankings. 2014 Invest In Others Charitable Foundation - Global Community Impact Award (October 9, 2014) Tyson Jon Ray, founding partner of FORM Wealth, won the 2014 Invest in Others Global Community Impact Award, one of five categories of awards presented on September 18 at the eighth annual Invest in Others Community Leadership Awards dinner in New York City. Mr. Ray earned the honor for his work with Children’s World Impact, which will receive a $20,000 donation from the Invest in Others Charitable Foundation. Hundreds of nominations for the Community Leadership Awards are received each year and reviewed by a diverse panel of leaders in the financial services industry. Nominees were evaluated based on their level of involvement in an organization, personal contributions, and the impact of their efforts. “The Invest in Others Community Leadership Awards showcases the selfless efforts of financial advisors to improve communities in the U.S. and abroad. Tyson Ray has made a lasting impact on the lives of those in need in Haiti and Ghana through Children’s World Impact,” said Megan McAuley, Executive Director of Invest in Others.Established in 2006, the Invest in Others Charitable Foundation is a registered 501(c)(3) charity founded with the mission of encouraging, recognizing, and supporting the philanthropic and volunteer activities of financial advisors in their local communities. The Invest in Others mission is achieved through a community-based approach to philanthropy that seeks to strengthen neighborhoods from within by empowering those who are committed to serving others in their professional and personal lives. As mentors, volunteers, fundraisers and leaders, financial professionals lend their unique skills and perspectives to the challenges and opportunities facing their neighbors. Invest in Others is proud to support and promote these efforts to better our world one community at a time. For more information, visit www.investinothers.org. 2014 Wealth Advisors with a Heart (September 30, 2014) WealthManagement.com and Rep. magazine has awarded Tyson Ray the 2014 Advisor with a Heart award for Sustainable Charity for his ongoing work with Children’s World Impact. Each year REP. honors 10 veteran financial advisors who exemplify the highest standards of professionalism and are active in charitable giving and mentoring. The nominations are evaluated based on the level and depth of commitment of the advisor to altruistic activities outside of his or her practice. A major factor is the advisor’s willingness to commit his time, abilities and passion to a cause—as opposed to merely writing a check. An advisor must demonstrate success in the operation of his or her practice, but that is not the basis for the award. WealthManagement.com editors and writers choose the winners; there are no spreadsheet calculations.Wealth Management.com (Registered Rep Magazine) selects men and women in the industry whose commitment to charitable causes goes beyond simply contributing funds to a worthy organization by honoring select nominees with a passion for the charitable projects that benefit the world around them. In order to be considered for this honor a nominee or a nominee's firm submitted their name to Wealth Management.com. The editors at the publication then vetted the entrants and issued a judgement based upon which industry professionals are doing the most interesting, beneficial charitable work in their communities. Approximately 100 nominations were received this year (2014), of those only 10 nominees were bestowed with this honor. This award is bestowed by an independent third party not affiliated with Raymond James.2015-2018 Raymond James Chairman's Council(October 16, 2017) - Tyson J Ray, Founding Partner and CERTIFIED FINANCIAL PLANNER™ of FORM Wealth, 431 Geneva National Ave S, Lake Geneva, was recently named a member of the 2018 Chairman’s Council. Chairman’s Council honors are presented only to those financial advisors who have demonstrated an unparalleled commitment to personal service and professional integrity. Members of the Chairman’s Council represent the top echelon of the firm’s financial advisors, which is a privilege limited to a select few. Chairman’s Council honors are presented only to those financial advisors who have demonstrated an unparalleled commitment to personal service and professional integrity. Members of the Chairman’s Council represent the top echelon of the firm’s financial advisors, which is a privilege limited to a select few. Membership is based on prior fiscal year production and re-qualification is required annually. Our Community$8,687,229 IN GIVINGWe at FORM Wealth Advisors proudly measure the way we make the world a better place together. through the years, we have had the honor of helping our clients disburse $8,687,229 million in legacy bequests towards many different charitable organizations like:Children’s World ImpactElkhorn Area School District Scholarship FoundationElkhorn Area School District ClassmunityStir It Up! Walworth CountyFeeding Walworth CountyWoods SchoolLEO Golf Outing, Geneva National FoundationUnited Way of Walworth County Annual Run/WalkOpen Arms Free ClinicElkhorn Area Kiwanis ClubStay True to the Blue - Walworth/Fontana RotaryLakeland SchoolAveryDay MinistriesInternational Little Artists Children’s FestivalOur Redeemer LutheranDelavan Christian SchoolBadger High School Wall of Success Scholarship FundRoyal Family KIDS CampWalworth County Arts CouncilWalworth County Economic Development AlliancePheasants ForeverInvest in OthersGeneva Lakes YMCA ArticlesWhat Is Your “It List”?February 1, 2016Recently millions of American’s were dreaming. The Powerball lottery hit a record 1.5 billion dollar jackpot. Everyone who bought a ticket allowedRead More The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. Any opinions are those of Tyson Ray and Luke Kuchenberg and not necessarily those of Raymond James, and areas of this date and subject to change without notice. There is no guarantee these trends will continue. Past performance may not be indicative of future results. You should discuss any tax or legal matters with the appropriate professional. Neither Raymond James nor the advisor have paid a fee in exchange for any awards and is not an endorsement. Raymond James is not affiliated with and does not endorse Forbes, Shook Research, LLC, Cerulli Associates, Invest In Others Charitable Foundation, Rep Magazine, or the Community Organizations listed.