Our Team

Tyson  Ray

Tyson Ray, CFP®

Founding Partner, FORM Wealth Branch Manager, RJFS

Luke Kuchenberg

Luke Kuchenberg, CFP®

Founding Partner, FORM Wealth Branch Manager, RJFS

Judy  Moser

Judy Moser

Administrative Assistant

Rachael Nickelsen

Rachael Nickelsen, MBA

Senior Account Executive

DeAnna  Miller

DeAnna Miller

Account Executive, Registered Paraplanner

Kristal Wulf

Kristal Wulf

Administrative Assistant

2019 Forbes Best-In-State Wealth Advisors

Tyson and Luke(February 22, 2019) Tyson J Ray, Founding Partner and CFP® of FORM Wealth Advisors, 431 Geneva National Ave S, Lake Geneva, has been named to Forbes 2019 list of Best-In-State Wealth Advisors. This list spotlights over 3,000 top-performing advisors from across the country who were nominated by their firms and then researched, interviewed and assigned a ranking within their states. Out of 29,334 advisors nominated by their firms, 3,477 received the award, 61 were from the state of Wisconsin, and Tyson Ray is the only wealth advisor from Walworth, Rock and Kenosha counties to be included. Neither Forbes nor SHOOK receive a fee in exchange for rankings. This ranking is not indicative of advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award.


The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research is based on an algorithm of qualitative criteria and quantitative data. Those advisors that are considered have a minimum of 7 years of experience, and the algorithm weighs factors like revenue trends, AUM, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of 29,334 advisors nominated by their firms, 3.477 received the award. Neither Forbes nor SHOOK receive a fee in exchange for rankings. This ranking is not indicative of advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® in the U.S.

(March 1, 2018) – Tyson J Ray, Founding Partner and CERTIFIED FINANCIAL PLANNER™ of FORM Wealth Advisors, 431 Geneva National Ave S, Lake Geneva, has been named to Forbes 2018 list of Best-In-State Wealth Advisors. This list spotlights over 2,000 top-performing advisors from across the country who were nominated by their firms and then researched, interviewed and assigned a ranking within their states. Out of 21,138 advisors nominated by their firms, 2,213 received the award, 39 were from the state of Wisconsin, and Tyson Ray is the only wealth advisor from Walworth, Rock and Kenosha counties to be included. Neither Forbes nor SHOOK receive a fee in exchange for rankings. This ranking is not indicative of advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award.



The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research is based on an algorithm of qualitative criteria and quantitative data. Those advisors that are considered have a minimum of 7 years of experience, and the algorithm weighs factors like revenue trends, AUM, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of 21,138 advisors nominated by their firms, 2,213 received the award. Neither Forbes nor SHOOK receive a fee in exchange for rankings. This ranking is not indicative of advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating.

(October 16, 2017) - Tyson J Ray, Founding Partner and CERTIFIED FINANCIAL PLANNER™ of FORM Wealth, 431 Geneva National Ave S, Lake Geneva, was recently named a member of the 2018 Chairman’s Council. Chairman’s Council honors are presented only to those financial advisors who have demonstrated an unparalleled commitment to personal service and professional integrity. Members of the Chairman’s Council represent the top echelon of the firm’s financial advisors, which is a privilege limited to a select few.



Membership is based on prior fiscal year production. Re-qualification is required annually. The ranking may not be representative of any one clients's experience, is not an endorsement, and is not indicative of advisor's future performance. No fee is paid in exchange for this award/rating.

April 17, 2017

Lake, Geneva, WI – Children’s World Impact would like to thank FORM Wealth of Lake Geneva, for their organization and support of the 2017 CWI

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September 1, 2016

Children’s World Impact thanks FORM Wealth for their sponsorship of the annual golf tournament held August 15, 2016, in Lake Geneva, WI. FORM

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(September 25, 2015) Tyson Ray was named to the Badger High School Wall of Success in recognition of his personal achievements and for his efforts to help others. At a young age, Ray became a vice president of A.G. Edwards, the fifth largest financial firm in the U.S. In 2005, he established the FORM Wealth Management Group. Ray is also recognized for his philanthropic giving. He created the Ray Foundation which donated funds toward the adoption of inner city Chicago orphans. He funded humanitarian work in a handicapped orphanage in Turkey and raised $100,000 for the Agape House for teenage girls in Walworth. In addition, his foundation has funded medical care for 100 orphans at the House of Hope in Haiti and continued their medical care. In 2011 the Ray Foundation became Children’s World Impact, raising funds to build a school in Haiti, helping to build playgrounds and training teachers. The charity also bags meals for areas struck by famine and for the hungry in Haiti, Africa and even here in Walworth County. The “Wall of Success” program honors outstanding graduates of Badger High school, as well as Genoa City High School and Lake Geneva High School. By honoring distinguished graduates, they seek to identify and honor models of success for student to admire and emulate. The program demonstrates to students the relationship between the education they receive at Badger High School and success in life.
Tyson was named to REP. Magazine’s 2015 list of the Top 50 NextGen Independent Advisors under the age of 40 in the United States.3 This award is given annually to acknowledge the top 40 financial advisors under the age of 40 ranked by assets under management. This exceptional achievement is testament to the hard work carried out by dedicated Advisors over the past year.



Advisors on the Top NextGen Independent Broker/Dealer Advisors list are ranked exclusively by total assets under management. To be eligible, advisors had to be under the age of 40 as of Jan. 1, 2015. Nominations are solicited from the top 30 IBDs by headcount, sourced from Cerulli Associates. REP. magazine and WealthManagement.com do not receive any compensation from financial advisors, participating firms and affiliates, or the media in exchange for rankings.

(October 9, 2014) Tyson Jon Ray, founding partner of FORM Wealth, won the 2014 Invest in Others Global Community Impact Award, one of five categories of awards presented on September 18 at the eighth annual Invest in Others Community Leadership Awards dinner in New York City. Mr. Ray earned the honor for his work with Children’s World Impact, which will receive a $20,000 donation from the Invest in Others Charitable Foundation. Hundreds of nominations for the Community Leadership Awards are received each year and reviewed by a diverse panel of leaders in the financial services industry. Nominees were evaluated based on their level of involvement in an organization, personal contributions, and the impact of their efforts. “The Invest in Others Community Leadership Awards showcases the selfless efforts of financial advisors to improve communities in the U.S. and abroad. Tyson Ray has made a lasting impact on the lives of those in need in Haiti and Ghana through Children’s World Impact,” said Megan McAuley, Executive Director of Invest in Others.



Established in 2006, the Invest in Others Charitable Foundation is a registered 501(c)(3) charity founded with the mission of encouraging, recognizing, and supporting the philanthropic and volunteer activities of financial advisors in their local communities. The Invest in Others mission is achieved through a community-based approach to philanthropy that seeks to strengthen neighborhoods from within by empowering those who are committed to serving others in their professional and personal lives. As mentors, volunteers, fundraisers and leaders, financial professionals lend their unique skills and perspectives to the challenges and opportunities facing their neighbors. Invest in Others is proud to support and promote these efforts to better our world one community at a time. For more information, visit www.investinothers.org.

(September 30, 2014) WealthManagement.com and Rep. magazine has awarded Tyson Ray the 2014 Advisor with a Heart award for Sustainable Charity for his ongoing work with Children’s World Impact. Each year REP. honors 10 veteran financial advisors who exemplify the highest standards of professionalism and are active in charitable giving and mentoring. The nominations are evaluated based on the level and depth of commitment of the advisor to altruistic activities outside of his or her practice. A major factor is the advisor’s willingness to commit his time, abilities and passion to a cause—as opposed to merely writing a check. An advisor must demonstrate success in the operation of his or her practice, but that is not the basis for the award. WealthManagement.com editors and writers choose the winners; there are no spreadsheet calculations.



Wealth Management.com (Registered Rep Magazine) selects men and women in the industry whose commitment to charitable causes goes beyond simply contributing funds to a worthy organization by honoring select nominees with a passion for the charitable projects that benefit the world around them. In order to be considered for this honor a nominee or a nominee's firm submitted their name to Wealth Management.com. The editors at the publication then vetted the entrants and issued a judgement based upon which industry professionals are doing the most interesting, beneficial charitable work in their communities. Approximately 100 nominations were received this year (2014), of those only 10 nominees were bestowed with this honor. This award is bestowed by an independent third party not affiliated with Raymond James.

$8,687,229 IN GIVING

We at FORM Wealth Advisors proudly measure the way  we make the world a better place together. through the  years, we have had the honor of helping our clients disburse  $8,687,229 million in legacy bequests towards many different charitable organizations like:

February 1, 2016

Recently millions of American’s were dreaming. The Powerball lottery hit a record 1.5 billion dollar jackpot. Everyone who bought a ticket allowed

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The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. Any opinions are those of Tyson Ray and Luke Kuchenberg and not necessarily those of Raymond James, and areas of this date and subject to change without notice. There is no guarantee these trends will continue. Past performance may not be indicative of future results. You should discuss any tax or legal matters with the appropriate professional. Neither Raymond James nor the advisor have paid a fee in exchange for any awards and is not an endorsement. Raymond James is not affiliated with and does not endorse Forbes, Shook Research, LLC, Cerulli Associates, Invest In Others Charitable Foundation, Rep Magazine, or the Community Organizations listed.